Marketing

Identification and Guidelines of a Spokesperson Designate a translator - initiatory accomplish person When the high impact of industrial accident happened (including death and suffering people), Vice chair and Managing Director, KWOK Ping-kwong, doubting Thomas leave alone be thte 1st contact person. He will serve as the tip decision maker of the accident. He has sufficient ability to destination up the accident. Vice Chairman and Managing Director can bear the straightforward image and designate the responsibility of the phoner. It can mortify the media negative word-of-mouth of the accident. - second contact person We will practice a elder staff who can persuasively deal and empathy with the accident. It will be thet head of PR department beca utilize it has special ability in communication with external. They can reduce the trouble of saying the victimize things and resist the negative impact of the accident. Media culture and drills Media Traini ng (every 9-12 months) raillery & Staging Company should view videos and read newsworthiness reports virtually the trend of crisis and the newest topic about the competitors and its company. Hence, it can prevent the alike(p) problem occurs and induce the crisis. Company also should uplift from the telling spokespersons to deal with different kinds of questions during the press conferences.

Instruction Spokesperson inevitably to understand media needs & their deadlines of reporting and expressing what CMT wants to communicate & provide nurture media needs. When the industrial accident happens, spokespe rson needs to respond media pronto and exp! lain what happens of the accident. Simulation & Drama If necessary, company can use media converse in front of the camera during question session, such(prenominal) as television interview. Evaluation It needs to evaluate how the company faces to the media and then focussing on the improvement. To measure the media interview is good or not for the different questions. Crisis Management Training perpetual CMT meetings Review the...If you want to compass a full essay, coif it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay