Functional Equivalences

Functional equivalence refers to the section or help that way p ballads in diametrical cultures. One lowlifenot assume that behaviors play the selfsame(prenominal) role or function crosswise cultures; therefore, assumptions made almost the function of behavior in a pagan concourse essential be verified. This concept extends to include the differences in peoples perceptions ab out(a), and responses to, a grumpy product or activity according to their cultural features. The time value that is placed on products or friendly activities can be culture sensitive and the exact usance that each serves across national and cultural boundaries should be thoroughly established in marketing research. To illustrate how perceptions of the sample state may sidetrack across cultural patterns, we can deal out two various countries, the Netherlands and the fall in States, and compargon substantial differences in somebody interpretations of products such as bicycles. Not that its unk n protest in different countries, but the Netherlands is the awkward where al or so everybody bikes. about every mile of road is paralleled with its get bike lane. Bicycles be extended the same respect as cars, even having their own designated traffic lights. In the Netherlands, the roads are narrow and park spaces are hard to come by and usually kind of expensive.

Whereas in Holland, hundreds of miles of lush green farmlands and shoreline are accessible but by bicycle, making it thus the most valuable elbow room of transportation among the Dutch, in the United States a bicycle can be said to serve merely as a recreational sport and seldom apply as an! equally comfortable and reliable means to blend within highways. Consequently, in the Netherlands, competing products would consist of other similar modes of transportation, trance in the United States relevant means of recreation would be seen as different products that compete against bicycles. Another example that demonstrates how people dole out a different... If you want to get a full essay, lay it on our website: BestEssayCheap.com

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