Marketing strategy of a furniture store

Marketing strategy of a furniture store Customers are core for any business. Companies manufacture products to fulfill their needs. Every company would like to increase their market share through sales by beating their competitors. In order to achieve this, one should have efficient and effective marketing plan. The most vital element of a successful marketing plan knows your customers likes, dislikes and expectations. Basing on these factors a marketing strategy could be developed which allows you to fulfill customers needs by understanding your competitors and identify changes in market place. The every purpose of marketing plan is to outline a strategy to attract and keeping customers. This could be done by defining your market, identifying your customers and competitors. The two main marketing principles are: Entire efforts of a company should be directed towards satisfying customers. Sales volume which is profitable is more important than maximum sales volume. Marketing strategy Marketing strategy is identifying customer groups and serves them better than its competitors by offering tailor made products, prices, distribution and promotional methods to that segment. The strategy should address unmet customer needs that earn potential profitability. Target marketing Identifying separate customers who makes up large groups which helps to locate their needs more specifically. This smaller segment of the general market is convenient for market research and information helps to serve this segment better. This segmentation can be done in two ways Geographical segmentation serving customers needs in a particular geographical area. Customer segmentation identifying those people who buy products and services and targeting those groups. Products and service: To satisfy the target markets product is very important. This is how organizations earn revenue. These products may be in the form of goods, services or ideas. Promotional strategy: Promotion is communication process with the customers about the products through advertisements and direct customer interactions. This helps companies to distinguish their product from competitors. Pricing strategy The right price is the crucial for maximizing total revenue. In general higher prices means lower volume and vice versa. Micro Audit Consumers Industry and market related information regarding consumer buying patterns plays very critical in expecting future levels of demand. Having sales volume information of past helps to foresee the market trend and buying pattern. Key information like current market volume, demand, etc helps to identify the profit potential market. This information helps to build relationship with customers by identifying their needs, wants, preferences and buying habits. Key Points: The market for kitchens (including  furniture, worktops, sinks and taps, appliances sold as part of a kitchen and installation) was estimated to be worth  £3.25 billion in 2008, but it is estimated that it will decline to  £3.12 billion in 2009. Product innovation, fashion in the home and the desire for individuality are all strong drivers to growth in the market. Added to this, the growing emphasis on the kitchen and its central place at the hub of the home is also stimulating interest in the kitchens appearance, functionality and furnishings. Mintel believes the consumer market will return to growth by late 2010 or early 2011, accelerating to 2014. All the previous positive factors remain in place for a recovery. Kitchens UK: August 2009 Mintel Competitors Sustaining competition in market is important for any business success. Identifying the direct competitors and analyzing their market information like where they stand in market, their strengths and weakness, sales performance, pricing strategy, studying their product range and promotional methods helps us to prepare strategies to penetrate into their market for greater market share. Distributors and suppliers Building proper distribution channel to reach target audience is important. Distributors are one of the key elements in supply chain of a company as he helps to move product from hands of the company to the hands of customers. Reaching target market is unlikely without proper distribution channel. A distributor saves both money and time for companies by their expertise in what they do. Macro audit Macro environment considers challenges in the world at large. These elements are politics, Economy, technology, laws and environment which impact the market. Having detailed information about these elements helps an organization to serve market better. Politics Political system like taxation policies, foreign trade policies, how supportive the government is for private sector helps an organization to plan their marketing strategies more efficiently. Economy Information like inflation, disposable income levels decides the income of the market place which is vital for planning pricing strategy. Technology In todays world technology is growing in very fast phase. Technology enables business to communicate more efficiently and saves time which helps to take efficient decisions. Environment Environmental policies have a major role on the manufacturing process. Availability of raw material, energy costs and pollution are the major influencing factors of quality of product. Research Requirements Retailers Opinion: Retailers knows and understands the behavior pattern of customers. They will have the first hand information on market and what exactly customers are looking for in a product they want. Retailers even have key information on taste of customers who belongs to a particular geographical region. Research methodology: one to one interview is the best research method for this objective. One to one interviews help to get most of the information possible from a retailer which may miss through questionnaire or online survey. Through this method we could able to know the retailers personal views on our product as well as his experiences with customers while selling our product. This information regarding our product and service helps us to understand our lagging points and allow us to work on them. As retailers interact with different kinds of customers during their day to day business they know the customers preference and choice better. So, retailers are the best source of information regarding the pattern of customers buying behavior and the factors which influence their buying decision. As retailer being the possible large data base of information regarding customers, one to one interview research method is the best to collect the information in its totality. Fashion and Trend: In the matter of fashion and trend only change is constant. Peoples taste vary from person to person, place to place etc. people always get influenced by latest trend and fashion. Research methodology: conducting surveys through online as well as placing questionnaires at shops to answer are the best methods to collect information. Young working people who are single and newly married couples are best sample for this kind of survey. These sample can be questioned online by preparing questionnaire with pictures of product with different kinds of designs and asking them which kind of furniture they like and why. Through this method coverage will be more as most of the youngsters use net. At shops customers can see, feel and know more about the product. So, getting answers for what they like or dislike in a product example color, comfort, style, and design etc through questionnaires placing at shops helps to analyze the thought process while shopping. Target Customer segment profile: Before venturing into new market it is important to study the characteristics of that target group as customers thoughts and opinions are different depending on factors like place, income etcà ¢Ã¢â€š ¬Ã‚ ¦ Research methodology: Focus group is the best research method which can be adapted here for this research. The targeted group can be working professionals, business men above age 25 who belongs to both mid and high income markets. This information could be gathered at offices, social gathering places like hotels, restaurants, organized events etc. Feedback from a group has more diversified opinions on a product. This provides most invaluable information about brand, quality, pricing, design etc which helps company to provide best possible quality furniture with appealing design at affordable prices (Saunders M. et al., 2006). SW/OT Analysis Stateroom Furnitures Strengths It is very popular brand known for its quality hand crafted furniture which is made of wide variety of wood. Have wide product range of kitchen furniture which covers from high end dining set to china display cabinets. Capital reserves are available for development and even extra funds can be raised in strong business cases. It has a facility with new machinery which could be used to manufacture a variety range of furniture. Stateroom Furnitures Weakness SR furniture could not utilize its potential in market completely. Many people back off from buying the furniture for its price even though they like it. Its market is limited only to certain section because of its old fashioned design. The material used to make furniture is limited to wood which leads to lack of variety in product range. Though the brand is popular its distribution is limited only to up-market stores in cities and counties. Only 55% of the factories capacity is being utilized. Market Opportunities A huge section of market with young audience is open to target the products. Furniture with modern stylish designs and made of different materials are in huge demand. This space in market in not yet ventured by SR There is demand for branded quality furniture around the world not only for domestic purpose but also business purpose. Large section of market with audience who belongs to middle income group is still open. Market Threats Change of peoples perception towards kitchen as cooking, eating and hanging out area is a threat to kitchen furniture sales. Plastic and Self assembly furniture is becoming popular which are cheap and comfortable to use. As young audience dont like old fashioned furniture there is threat of losing this market completely in future. Reduction in room sizes may lead to not using the dining set which will affect SR sales figures because 50% of sales are of dining sets. Resultant Strategies Different strategies can be developed by using TOWS frame work: S-O Strengths : Opportunities Strategies Capital reserves, Product range and brand reputation could be utilized (S1/2) to promote present sales. Utilize brand reputation to export and contract sales (S1) could be increased as there is demand for quality brands all over the world. (O3) Brand reputation and Capital reserves and factory capacity (S1/3/4) could be utilized to manufacture and market modern style furniture for young audience.(O2) W-O Weakness :Opportunities strategies A Product range at reasonable price (W1/4) could be manufactured and marketed through more outlets even in small towns for middle income group which is a large market segment. (O4) Making furniture with different variety of materials (W2/3) like steel, Plastic etc covers more market and could attract young audience. (O1/4) S-T Strength : Threats Strategies Brand image (S1) can be utilized to venture into other furniture segments like office, bedroom, etc. (T4) For the future: Utilize capital reserves (S3) to venture into plastic and self assembly segment (T 2/3/4). Utilize capital reserves (S3) to change perception of people over dining set and other furniture by running campaigns. (T1) W-T Weakness : Threats Strategies Should make furniture with low cost materials like plastic and others (T2) for mass market which can be sold at reasonable prices (W1). Factory capacity could be utilized to manufacture adjustable furniture with innovative designs (W2/5) to answer space problems which can capture the market of young and other segment who dont like traditional furniture (T3/4). Marketing Strategies Unique selling proposition The USP aims at making new range of durable kitchen furniture made with different materials like wood, steel, Plastic etc. and designed appealingly according to the taste of all age groups. Positioning To be successful SR furniture should use its brand reputation to capture market neglected before which became advantage to competitors. Thus it is targeted at both sophisticated clientele and mass market by positioning itself as quality furniture maker for all age groups. The marketing mix should be planned in such a way that the product range has both quality and appealing designs to cover all age groups and mid income market. This can be achieved with two lines of products where one is positioned at mass market with affordable furniture range and the other for sophisticated and higher income group. This product mix could be achieved with both traditional and modern designer furniture range made of different materials like steel, veneer, plastic etc. This is illustrated in brand positioning map below: Price vs. Quality Design Good Quality Appealing Design Affordable Price SR Galiform PLC High Price Kohler Mira Jaccuzi UK Group PLC Bristan Group Poor Quality Design The above illustration shows that the market positioning is to capture both high end and mid market by offering good quality furniture. Competitive Strategy SR Furniture seeking to venture into new market with affordable price range for mid income group rather down market as the product range is mainly concerned about the brand image it carries for its quality and design. With current product range its strategy is to capture both high end and mass market of all age groups. Mid market prices could be achieved as the material usage will vary for different designs without affecting the quality and durability of the product. This mass market is going to sustain as getting good brand like SR Furniture at affordable price is great value for money. Growth Strategy Utilizing the brand reputation to venture into new market with new product range is very good move as it makes market penetration easy. The strategy of making a product range of modern designer furniture for sophisticated market could carve its share easily as there is lot of room in market with young audience and others who dont like traditional designs but still appreciate SR brand for its quality. In long term this strategy gives a great scope to enter into the other furniture segments like bedroom, living room etc. Marketing mix differences Consumer vs. Business Marketing mix differs from business market and consumer market. Product Consumer market: Product range should consist furniture with appealing design to all age groups. Consumer prefers good looking furniture which is comfortably fits in their rooms and easy to mobilize during house shift. Business market: Business market includes buyers like hotels, restaurants etc who dont shift often. They prefer durable furniture which lasts long and design of furniture is very important in setting up a good ambiance and image in market place. Price Pricing strategy varies between consumer and business markets as the buying pattern differs. Business clients place bulk orders and consumers buy individual pieces of furniture. Furniture manufactured for business purpose could be costlier as it is manufactured according to the specifications of business client. Place Furniture is sold through retail stores at different locations for convenience of individual consumers to shop and transport. There would be no specific location to sell furniture for business purpose. Manufactured furniture according to the clients order would be transported directly from factory. Promotion Television advertisements, ads in news papers and magazines, hoardings, exhibitions and other promotional methods are adapted to reach consumer market. Catalogues would be designed with products picture and key information which are distributed to clients personally by marketing team.

I’Ve Been to the Mountaintop Analysis

Through the speech â€Å"I’ve Been to the Mountaintop†, Martin Luther King Jr. wants to give hope to the audience. It is very important to notice the style, imagery and structure he uses throughout the speech in particular the way he ends his speech, by leaving the audience at the climax. The first paragraph of this passage, consists of two long and complex sentences. These two sentences are very biblical. â€Å"[†¦ ] view of the whole human history up to now, and the Almighty said to me [†¦ ]†. This line is notable because he uses the word â€Å"Almighty†, instead of the word God.By using this, the religious audience sees this point differently. Almighty sounds to them as God would be in an even higher position, which makes it more significant. In line 3 and 4 there is direct speech from God to Martin Luther King where God asks him â€Å"Martin Luther King, which age would you like to live in? †. This dramatizes the situation, because the audience imagines how God is actually talking to Martin Luther King. The image of God in this text passage is particularly significant because no one has a picture about God, however everyone knows that God is Almighty and each individual has a different picture of God.Because the audience consists of mainly religious people the use of religious terms is important. In the second paragraph of this passages the audience sees another view of God, where God is as a person working. Having explored how the author has presented his biblical language it is now important to consider the use of his tone, in particular how some words are being sung more. For example in line 5, â€Å"dark dungeons†. This is an alliteration but also the sound of it creates a singing impression.The repetition in line 17 â€Å"[†¦] favorite, favorite formula [†¦]†, is important, because that makes this line more enthusiastic and lets the audience get a deeper understanding. However in the third paragraph an everyday language style is being used. Next, I will go into the imagery part of this passage. What makes this part of the text in particular rewarding to analyze is the way Martin Luther King presents God to the audience. He shows that God is similar to everyone. This is clearly shown in line 12 to line 13, where he says â€Å"And I see God working in this period of the twentieth century in a way that men, in some strange way, are responding. . Here he also shows, that God does not use his almighty powers, instead he shows him as working like every other person. The image of the â€Å"promised land† (line 6 and line 33) is particularly significant to the audience, because everyone imagines the promised land different. Most in the audience think of a place which is similar to paradise. In this place there would be no war, no hate in general it would be a peaceful place. In a way Martin Luther King is representing himself as Moses, and his mission is to brin g the audience to the promised land.Additionally he uses words, which where used during the time of Moses, such as â€Å"the promised land†. He also states, that he hast been to the mountaintop, and that he has â€Å"looked over† (line 32) and he has â€Å"seen the promised land† (line 32). However, Moses died the day after this happened, so in a way this fore shadows, the death of Martin Luther King Jr. , because he actually was assassinated the day after this speech. The structure of this speech consists of the background, the present and the qlimax, where the speech then stops.In the first two paragraphs, Martin Luther King starts of by going back into history, where God would ask him in â€Å"which age would you like to live in? †. Then Martin Luther King goes through many historical known places, and always repeats the phrase saying â€Å"I wouldn’t stop there [†¦]†. With this repetition the audience sees where he is trying to go, and what he is trying to avoid to get to that point of history where he wants to live. He decides to live in the twentieth century, because this century is very important. It is important because after he says, â€Å"Now thats a strange statement to make, because the world is all messed up.The nation is sick. Trouble is in the land; confusion all around. † (line 9 to line 11). In a way he is also trying to say, he decided to live in this time, to help the nation get their hope back, and make them handle the world again. Toward the middle, he is speaking with more hope, in a lighter but louder voice. The text also becomes more positive, for the people to get their hope back. The end of the speech is a very important part, because he leaves the audience at the qlimax of his speech. He finishes by saying â€Å"Mine eyes have seen the glory of the coming of the Lord† (line 34) and then he leave the podium.The audience then applauses, where every individual seems to be conv inced of his speech. In conclusion the text is very well setup, where the structure, the style and the imagery work together in a way to create an atmosphere, where it seemed that at the start of the speech everything still had a bad impact, however towards the end of the speech it turned out to be good again. In my personal opinion I think that Martin Luther King, gave the audience back their hope, in order to take non-violent action and maintain unity again. 939 words.

Key Pieces of College Transfer Essay Berkeley Samples

Key Pieces of College Transfer Essay Berkeley Samples College Transfer Essay Berkeley Samples Secrets That No One Else Knows About This is your opportunity to complete your private story. In place of just studying the high school which I attended, I opted to impact something bigger, my community. Cultural Understanding Thoughtfully describe the means in which culture had an effect on your life and that which you have learned about yourself and society for a result. Various things to various individuals, since the situation demanded. This is only one approach to approach choosing prompts. The author starts with a rather comprehensive story of an event or description of an individual or place. This doesn't need to be true. You can also attempt your own. You have to write convincingly. If so, then write about doing it. The Ultimate College Transfer Essay Berkeley Samples Trick With a 500-word limit, you must be succinct. It's going to boarding school in a place of outstanding all-natural beauty'. What we need is a small push and inspiration. Consider your life and do several free writes as a way to recognize a minute of inspiration. Actually, I'd been born into this kind of situation. Ultimately, the detail of real speech makes the scene pop. Be cautious when using humor. For this prompt, think of the idea of making. College Transfer Essay Berkeley Samples Ideas On account of the paywall, there's no way to confirm the grade of the essays these sites have. Searching for the ideal essay templates ar e able to help you start up your writing endeavor. A source is simply as great as its content, so make certain you're reading college essays that worked, from those who actually got in the schools they applied to. Generally speaking, the very best writing takes place whenever you're inspired. Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. The benefit of doing them after is they can serve as drafts to the essay you will come to complete, but you might not be as connected to the experience that you want to share. If you want the Tanabes' approach (they are the authors of the former book), then you will discover this one useful also. In your essays, you may use distinctive approaches. Moreover, narrative essays are the most often encountered essays, which likewise tell a story. A number of the essays even include brief commentary by admissions officers about exactly what makes them great. These seven sample essays respond to a selection of thought-provoking questions. Academic transcripts have to be connected to the UC application (transfer). We're certain you'll receive the best from UC personal statements samples. Partial certification is not going to finish the requirements. Repeat this process till you are faced with just four questions. It was not an easy procedure, though. The Tried and True Method for College Transfer Essay Berkeley Samples in Step by Step Detail A transfer essay is a sort of papers that might be used by means of an author for transferring to a different college or university. Thereby, in the event the author want to transfer to some other college or university, the paper must look such as this. Figure out the transfer application procedures for the schools to which you're applying, and get started contemplating your essay. I am quite energetic and young person ready to put money into my education. Replace a number of the cliched language. Regrettably, the Medical College doesn't have enough resources for the growth of my projects. Along with just science, I'm drawn to State University for different factors. Thus, State University isn't only the ideal spot for me, it is the sole location for me. On top of its growing cultural and ethnic diversity, it is becoming a master at creating a niche for every student.

Richard Ewell - Civil War - Lieutenant General - Army of Northern Virginia

Richard Ewell - Early Life Career: The grandson of the first US Secretary of the Navy, Benjamin Stoddert, Richard Stoddert Ewell was born in Georgetown, DC on February 8, 1817. Raised in nearby Manassas, VA by his parents, Dr. Thomas and Elizabeth Ewell, he received his initial education locally before electing to embark on a military career. Applying to West Point, he was accepted and entered the academy in 1836. An above average student, Ewell graduated in 1840 ranked thirteenth in a class of forty-two. Commissioned as a second lieutenant, he received orders to join the 1st US Dragoons which were operating on the frontier. In this role, Ewell assisted in escorting wagon trains of traders and settlers on the Santa Fe and Oregon Trails while also learning his trade from luminaries such as Colonel Stephen W. Kearny. Richard Ewell - Mexican-American War: Promoted to first lieutenant in 1845, Ewell remained on the frontier until the outbreak of the Mexican-American War the following year. Assigned to Major General Winfield Scotts army in 1847, he took part in the campaign against Mexico City. Serving in Captain Philip Kearnys company of the 1st Dragoons, Ewell took part in operations against Veracruz and Cerro Gordo. In late August, Ewell received a brevet promotion to captain for his heroic service during the battles of Contreras and Churubusco. With the end of the war, he returned north and served at Baltimore, MD. Promoted to the permanent grade of captain in 1849, Ewell received orders for the New Mexico Territory the following year. There he conducted operations against the Native Americans as well as explored the newly-acquired Gadsen Purchase. Later given command of Fort Buchanan, Ewell applied for sick leave in late 1860 and returned east in January 1861. Richard Ewell - The Civil War Begins: Ewell was recuperating in Virginia when the Civil War began in April 1861. With the secession of Virginia, he resolved to leave the US Army and seek employment in the Southern service. Formally resigning on May 7, Ewell accepted an appointment as a colonel of cavalry in the Virginia Provisional Army. On May 31, he was slightly wounded during a skirmish with Union forces near Fairfax Court House. Recovering, Ewell accepted a commission as a brigadier general in the Confederate Army on June 17. Given a brigade in Brigadier General P.G.T. Beauregards Army of the Potomac, he was present a the First Battle of Bull Run on July 21, but saw little action as his men were tasked with guarding Union Mills Ford. Promoted to major general on January 24, 1862, Ewell received orders later that spring to take command of a division in Major General Thomas Stonewall Jacksons army in the Shenandoah Valley. Richard Ewell - Campaigning in the Valley Peninsula: Joining Jackson, Ewell played key roles in a string of surprising victories over superior Union forces led by Major Generals John C. Frà ©mont, Nathaniel P. Banks, and James Shields. In June, Jackson and Ewell departed the Valley with orders to join General Robert E. Lees army on the Peninsula for an attack on Major General George B. McClellans Army of the Potomac. During the resulting Seven Days Battles, he took part in the fighting at Gaines Mill and Malvern Hill. With McClellan contained on the Peninsula, Lee directed Jackson to move north to deal with Major General John Popes newly-formed Army of Virginia. Advancing, Jackson and Ewell defeated a force led by Banks at Cedar Mountain on August 9. Later in the month, they engaged Pope in the Second Battle of Manassas. As the fighting raged on August 29, Ewell had his left leg shattered by a bullet near Brawners Farm. Taken from the field, the leg was amputated below the knee. Richard Ewell - Failure at Gettysburg: Nursed by his first cousin, Lizinka Campbell Brown, Ewell took ten months to recover from the wound. During this time, the two developed a romantic relationship and were wed in late May 1863. Rejoining Lees army, which had just won a stunning victory at Chancellorsville, Ewell was promoted to lieutenant general on May 23. As Jackson had been wounded in the fighting and subsequently died, his corps was divided in two. While Ewell received command of the new Second Corps, Lieutenant General A.P. Hill took command of the newly-created Third Corps. As Lee began moving north, Ewell captured the Union garrison at Winchester, VA before driving into Pennsylvania. The lead elements of his corps were nearing the state capital of Harrisburg when Lee ordered him to move south to concentrate at Gettysburg. Approaching the town from the north on July 1, Ewells men overwhelmed Major General Oliver O. Howards XI Corps and elements of Major General Abner Doubledays I Corps. As Union forces fell back and concentrated on Cemetery Hill, Lee sent orders to Ewell stating that he was to carry the hill occupied by the enemy, if he found it practicable, but to avoid a general engagement until the arrival of the other divisions of the army. While Ewell had thrived under Jacksons command earlier in the war, his success had come when his superior had issued specific and precise orders. This approach was counter to Lees style as the Confederate commander typically issued discretionary orders and relied on his subordinates to take the initiative. This had worked well with the bold Jackson and the First Corps commander, Lieutenant General James Longstreet, but left Ewell in a quandary. With his men tired and lacking room to re-form, he asked for reinforcements from Hills corps. This request was refused. Receiving word that Union reinforcements were arriving in large numbers on his left flank, Ewell decided against attacking. He was supported in this decision by his s ubordinates, including Major General Jubal Early. This decision, as well as Ewells failure to occupy nearby Culps Hill, were later severely criticized and blamed in causing the Confederate defeat. After the war, many argued that Jackson would not have hesitated and would have captured both hills. Over the next two days, Ewells men mounted attacks against both Cemetery and Culps Hill but with no success as Union troops had time to fortify their positions. In the fighting on July 3, he was hit in his wooden leg and slightly wounded. As Confederate forces retreated south after the defeat, Ewell was wounded again near Kellys Ford, VA. Though Ewell led Second Corps during the Bristoe Campaign that fall, he later fell ill and turned command over to Early for the subsequent Mine Run Campaign. Richard Ewell - The Overland Campaign: With the beginning of Lieutenant General Ulysses S. Grants Overland Campaign in May 1864, Ewell returned to his command and engaged Union forces during the Battle of the Wilderness. Performing well, he held the line at Saunders Field and later in the battle had Brigadier General John B. Gordon mount a successful flank attack on the Union VI Corps. Ewells actions at the Wilderness were quickly offset several days later when he lost his composure during the Battle of Spotsylvania Court House. Tasked with defending the Mule Shoe salient, his corps was overrun on May 12 by a massive Union assault. Striking his retreating men with his sword, Ewell desperately attempted to get them to return to the front. Witnessing this behavior, Lee interceded, berated Ewell, and took personal command of the situation. Ewell later resumed his post and fought a bloody reconnaissance in force at the Harris Farm on May 19. Moving south to the North Anna, Ewells performance continued to suffer. Believing the Second Corps commander to be exhausted and suffering from his previous wounds, Lee relieved Ewell shortly thereafter and directed him to assume oversight of the Richmond defenses. From this post, he supported Lees operations during the Siege of Petersburg (June 9, 1864 to April 2, 1865). During this period, Ewells troops manned the citys entrenchments and defeated Union diversionary efforts such as attacks at Deep Bottom and Chaffins Farm. With the fall of Petersburg on April 3, Ewell was forced to abandon Richmond and Confederate forces began retreating west. Engaged at Saylers Creek on April 6 by Union forces led by Major General Philip Sheridan, Ewell and his men were defeated and he was captured. Richard Ewell - Later Life: Transported to Fort Warren in Boston Harbor, Ewell remained a Union prisoner until July 1865. Paroled, he retired to his wifes farm near Spring Hill, TN. A local notable, he served on the boards of several community organizations and also managed a successful cotton plantation in Mississippi. Contracting pneumonia in January 1872, Ewell and his wife soon became gravely ill. Lizinka died on January 22 and was followed by her husband three days later. Both were buried in Nashvilles Old City Cemetery. Selected Sources Civil War Trust: Richard EwellCivil War: Richard Ewell HistoryNet: Richard Ewell at Gettysburg