Critical Paradigm and New Media

During the 1970s, an alternative go up to the study of mountain media surfaced called the deprecative simulacrum. Critical paradigm or guess is historically link up with three leading sarcastic theorists of the original Frankfurt developing of thought., Horkheimer, Adorno and Marcuse. Horkheimer, one of the founders of the Frankfurt school and Critical Theory, defines the theory as the one which seeks human freedom to liberate human macrocosm from the circumstances that enslave them.\n legion(predicate) critical tradition scholars disregard totally any a posteriori communication research as they believed that media were ideological agencies that played a central intention influencing the thoughts and perceptions of the workings class people. Scholars argued that research studies in empirical tradition were theoretically limited and therefore useless. Thus, gr experience birth to a in the altogether approach known as the critical paradigm. Critical theorists envisaged the mass media as repressive agents of deception, whose role is to compensate people for the neglect of freedom in their own lives through distracting entertainment and messages which causation them to accept the status quo. correspond to this perspective, therefore the media are at a time again regarded as virile influences because even audiences selectively in content consumption and news of media content with others cannot totally eliminate the ideological come to of the media upon individuals.\nHaving say that, critical theory or paradigm does not notify the audiences or media users are peaceable as the Frankfurt school of thought does. The scholars of critical theory consider the audiences as nimble generous to think on their own, but at the same(p) time passive enough to have an ideological affect of media on themselves. Critical paradigm was proposed in the era of radiocommunication and television domination, when the flow of the media messages and its impact was uni-dimensional to say the least. Cut to the twenty-first century, the digital...