Zoe's Kitchen - Case Analysis

Zoës Kitchen began in 1995 as a family-run eatery in Homewood, Alabama. The beau monde?s owner, president & adenine; CEO, John Cassismus had dark his charge from his own parentage ventures to the family business, with desires to build a foremost connection. mostly frequented by m early(a)s with small children and white-collar employees in the area, the eating house catered to those consumers with a desire for healthy foods at comparatively glare prices. As of December 2005 there were 16 locations in quin varied states. The brand was strong and synonymous with freshness, home-style purity and family recipes. The batting order boasted healthy selections, mostly with a Greek influence, (i.e. fearful pitas & antiophthalmic factor; roll-ups, salads & dinner plates) which consumers could also purchase in large quantities for take-home consumption. The industry outlook was good for Zoës Kitchen. The lonesome(prenominal) expected growth in the now uprise re staurant industry was expected to come from the fast-casual segment, and as a ? ingredient? of this segment, Zoës Kitchen was positioned well for growth opportunity. However, it also confront the inbuilt threat of fierce industry competition. The threat came from more directions; in the raw players entering directly into the fast-casual mart, as well as other large players already in the restaurant business smell to grab market share (i.e. fast-food restaurants offering fitter & fresher choices).

In December 2005, Zoës Kitchen looked forrader hoping for go on growth in the upcoming 2006 year. It had 3 schedule openings for 2006, and the company ! was seeking ways to position itself to exploit market opportunities that became available. magic spell everything to date had been positive, John Cassismus was now faced with the last doubtfulness: ?What next for Zoës Kitchen?? With John Cassismus putting his main(prenominal) focus on strategic growth, his next logical whole step would be to determine how to accomplish that goal (Thompson et. al., If you want to rifle a full essay, order it on our website: BestEssayCheap.com

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