www.thetimes100.co.uk How the role of grocery storeing drives business forwards Curriculum Topics purport of marketing Market research Product and price publicity and place Introduction Portakabin designs and delivers standard buildings. It provides leaf nodes with inspiring buildings of outstanding quality. Its passkey market was the construction industry, with its man-portable buildings providing on-site terminus and accommodation. In the last 40 eld its portfolio of modular buildings has extended to film offices, medical centres and schools. The two main Portakabin markets are both in the building sector. It produces both modular buildings and single module buildings. standard buildings are permanent, all-steel kits that can be used to construct intimately any size and variant of large building as required. These are made in a factory and transported to sites to be built. For example, schools, call centres and office dummy can all all be extended or created as a newfound build. Single module buildings include toilets, office space, shower blocks and storage units. These can be transported like a shot to the client on a lorry, extremely quickly. Portakabin operates in a exceedingly competitive market. There are now some early(a) businesses producing similar buildings.
Portakabin needs to provide products and services that satisfy nodes needs. Portakabin must(prenominal) as well ensure that customers understand the difference between Portakabin products and competitors products in monetary value of quality and levels of service. To keep its leading posi tion and market share, Portakabin focuses on! two areas: it seeks new customers and provides exceptional service to entertain living ones. This case study shows how Portakabin uses marketing to identify and watch customer needs and then meet them. The purpose of marketing The carry Institute of Marketing (CIM) defines marketing as: The management engender out responsible for identifying, anticipating and satisfying customer requirements...If you want to tucker a full essay, order it on our website: BestEssayCheap.com
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